The CRM & Retention Marketing Manager will be leading Kenneth Cole’s end-to-end targeted customer communications strategy and improving the operational / deployment processes while driving customer retention, transactional frequency and spending per customer. The CRM & Retention Marketing Manager will be responsible for overseeing all email marketing efforts that support the online business for KennethCole.com and the flagship Bond & Bowery store. This individual will manage the email brief process, review creative, QA emails, and implement segmentations strategies based on CRM data to optimize performance. This will include creating briefs for the creative team to develop email concepts around ideas, developing segmentation strategies and lists, and analyzing and reporting on results. This candidate should be accustomed to partnering with digital marketing agencies to manage campaigns. Additionally, this role has the opportunity to work on supporting Kenneth Cole’s other digital marketing channels through CRM.
Our goal is to be the global standard for New York style and social consciousness. At Kenneth Cole Productions, we bring together respectful, innovative people, in a culture of, collaboration, accountability, and passion for our brand and product. We hire those who are innovative, courageous, interesting, ambitious, and genuine.
For over 30 years, Kenneth Cole Productions, Inc. has been one of the world’s most recognized fashion companies. This couldn’t have happened without one key asset: our Associates. Designing, marketing, and selling a broad range of shoes, clothing and accessories. KCP Associates are courageous thought-leaders who are relentless in their pursuit of excellence.
As an entrepreneurial organization of energized and devoted individuals, we promote, inspire and embrace an atmosphere of mutual respect, creative thinking and results-driven accountability. We foster an incredibly collaborative workplace, which we fill with people who work hard (and play hard) together. Whether you’re a college graduate ready to start your career, or a professional looking for your next challenge, we offer exciting opportunities all over the world.