• CRM & Retention Marketing Manager

    Job Location US-NY-New York
    ID
    2018-1683
  • HOW YOU WORK

    • Develop and manage the execution of CRM strategies based on customer lifecycle, brand pillars, and campaign launches geared towards increasing 2X Customer Rate, Retention & Spend and optimizing ROI on campaigns
    • Develop and implement programs for customer on-boarding, lifecycle management, and lapsed initiatives
    • Manage customer journey map to orchestrate planned CRM-driven activities
    • Collaborate with the team to guide email strategy, segmentation and testing to improve CRM metrics & sales targets
    • Partner with the brand/creative team and merchandising team to develop compelling emails that drive key brand moments and products
    • Collaborate with internal teams on key deliverables and asset management
    • Track customer behavior and lifecycle with the brand; use learnings to develop communication strategies to maximize engagement and loyalty
    • Develop strategies to tap into highly engaged customers to further drive retention, increased purchase frequency, cross category purchases, and ROI
    • Use campaign history and other consumer insight to create appropriate segments for targeting and analysis
    • Develop measurement and analysis guidelines, giving framework for success, based on customer metrics as well as brand strategy
    • Manage CRM calendar tracking activity side by side vs. LY
    • Be accountable for delivering agansit business goals and objectives including sales, orders, AOV, and traffic/sessions
    • Achieve strategic and operational business goals for Consumer Direct to deliver e-commerce revenue, increase customer loyalty, and drive in-store traffic

    HOW THE JOB WORKS

    The CRM & Retention Marketing Manager will be leading Kenneth Cole’s end-to-end targeted customer communications strategy and improving the operational / deployment processes while driving customer retention, transactional frequency and spending per customer. The CRM & Retention Marketing Manager will be responsible for overseeing all email marketing efforts that support the online business for KennethCole.com and the flagship Bond & Bowery store. This individual will manage the email brief process, review creative, QA emails, and implement segmentations strategies based on CRM data to optimize performance. This will include creating briefs for the creative team to develop email concepts around ideas, developing segmentation strategies and lists, and analyzing and reporting on results. This candidate should be accustomed to partnering with digital marketing agencies to manage campaigns. Additionally, this role has the opportunity to work on supporting Kenneth Cole’s other digital marketing channels through CRM.

    HOW YOUR PAST WORKS FOR US (required)

    • Bachelor’s degree in Marketing or related field.
    • 4+ years of online marketing and CRM experience
    • Proven history developing and managing strategies and campaigns to grow develop a customer database and the email marketing channel that ultimately drive sales for the business.
    • Experience using analytics tools and excel with the ability to tweak marketing strategies based on findings.
    • Strong sense of urgency and ability to prioritize and reprioritize as needed.
    • Extreme attention to detail.
    • High level understanding of online marketing reporting and analytics  
    • Passion for the consumer, ensuring a best in class user experience.
    • Work as a strong conduit between, marketing, operations, and ecommerce.
    • Communication – effective listening, speaking, and writing (customer service oriented)
    • Effective analytical/problem solving and research skills.
    • Interpersonal skills.
    • Organizational skills.
    • Self-motivated and eager to succeed.
    • Computer – strong skills in Microsoft Office products.

    HOW WE WORK FOR YOU

    • Health, Dental, and vision packages
    • 401k and company match
    • Competitive time-off package including; company paid holidays, paid time off, and a flexible Summer Friday program
    • Paid Parental Leave
    • Associate Discount
    • Wellness Program & Gym discounts
    • Pre-tax commuter benefits

    HOW OUR CULTURE WORKS

    Our goal is to be the global standard for New York style and social consciousness. At Kenneth Cole Productions, we bring together respectful, innovative people, in a culture of, collaboration, accountability, and passion for our brand and product. We hire those who are innovative, courageous, interesting, ambitious, and genuine. 

     

    For over 30 years, Kenneth Cole Productions, Inc. has been one of the world’s most recognized fashion companies. This couldn’t have happened without one key asset: our Associates. Designing, marketing, and selling a broad range of shoes, clothing and accessories. KCP Associates are courageous thought-leaders who are relentless in their pursuit of excellence. 

     

    As an entrepreneurial organization of energized and devoted individuals, we promote, inspire and embrace an atmosphere of mutual respect, creative thinking and results-driven accountability. We foster an incredibly collaborative workplace, which we fill with people who work hard (and play hard) together. Whether you’re a college graduate ready to start your career, or a professional looking for your next challenge, we offer exciting opportunities all over the world.  

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