You will be responsible for driving the strategy and planning for paid search, affiliate, email, display, and organic search to drive sales and engagement for both digital commerce and the Kenneth Cole retail store. You will be responsible for ensuring digital marketing campaigns are driving qualified traffic, hitting ROAS and overall program performance goals, leveraging iterative testing and data analysis. You should have a passion for performance marketing and hitting KPIs. You have a proven track record for driving direct response digital marketing programs. You will manage the digital channels’ forecasts and plans while developing, enhancing and growing these channels through not only optimization efforts but also through championing and implementing new ideas and campaigns.
Our goal is to be the global standard for New York style and social consciousness. At Kenneth Cole Productions, we bring together respectful, innovative people, in a culture of, collaboration, accountability, and passion for our brand and product. We hire those who are innovative, courageous, interesting, ambitious, and genuine.