• Social Media Strategist, @MR_KENNETHCOLE

    Job Location US-NY-New York
    ID
    2018-1676
  • HOW YOU WORK

    • Help shape & implement the @Mr_KennethCole social media strategy in close partnership with key stakeholders across the Company, including Kenneth, the KCP Marketing, Public Relations, CSR, Social Media, Footwear and Human Resources teams
    • Develop a point-of-view on how Kenneth Cole “man” social presence should integrate with Kenneth Cole “brand” social presence, and support execution of that POV across channels
    • Manage all coordination & communication with Mr. Cole as it relates to social media across KCP channels (“man” & “brand”), including collecting inputs and addressing feedback
    • Develop & manage @Mr_KennethCole social media content calendar, aligning with key world news, cultural moments and KCP company events relative to Kenneth’s world
    • Create photos/videos in the @Mr_KennethCole “social voice,” and syndicating relevant content across social media platforms
    • Write smart, sharp, conversational copy that defines and reflects @Mr_KennethCole unique voice on social
    • Develop social media plans to support events, initiatives and platforms that are relevant to Kenneth (i.e., The End AIDS Coalition, Sundance Film Festival, etc.)
    • Attend live events and managing social media presence from the events when necessary
    • Assist in monitoring & moderating all @Mr_KennethCole social media channels and engage with relevant conversations
    • Identify priority social media metrics and track performance on an ongoing basis
    • Identify emerging trends in the social media space and opportunities to harness those trends to support @Mr_KennethCole social presence

    HOW THE JOB WORKS

    We’re looking for a passionate, innovative, and creative individual to manage founder/designer Kenneth Cole’s social media presence.  The Social Media Strategist will report directly into Mr. Cole. This candidate will be responsible for developing & executing the social media strategy for Kenneth’s social media channels, with a focus on @Mr_KennethCole Instagram & Twitter.  They will keep a constant pulse on happenings in culture & Kenneth’s “world,” organize a strategic calendar around those moments, and execute unique content that demonstrates Kenneth’s voice & story.  This candidate must have an in-depth understanding of the world of social media and experience with social platform community management, particularly as it relates to celebrity talent & live events.

    HOW YOUR PAST WORKS FOR US (required)

    • 2-3 years of experience managing social media presence for high-profile talent/individuals
    • Experience in working in social impact, NGO or nonprofit space preferred
    • Experience creating original content (photo/video/copy) for social media platforms. Photography background or skillset using Adobe Photoshop or InDesign a plus.
    • Exhibits an in-depth understanding of social media landscape, best practices, and platforms including platform features, management, metrics, content requirements, and trends
    • 24/7 social media “listener,” with a constant pulse on cultural events, the social impact space, and what’s happening in the world
    • Excellent client services/talent management & interpersonal communication skills

    HOW WE WORK FOR YOU

    • Health, Dental, and vision packages
    • 401k and company match
    • Competitive time-off package including; company paid holidays, paid time off, and a flexible Summer Friday program
    • Associate Discount
    • Wellness Program & Gym discounts
    • Pre-tax commuter benefits

    HOW OUR CULTURE WORKS

    Our goal is to be the global standard for New York style and social consciousness. At Kenneth Cole Productions, we bring together respectful, innovative people, in a culture of, collaboration, accountability, and passion for our brand and product. We hire those who are innovative, courageous, interesting, ambitious, and genuine.

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