Responsible for overseeing all email marketing efforts that support the online business for KennethCole.com reporting into the Director of Performance Digital Marketing. The Email Marketing Manager will manage the email brief process, review creative, QA emails, and implement segmentations strategies to optimize performance. This will include creating briefs for the creative team to develop emails concepts around ideas, developing segmentation strategies and lists, and analyzing and reporting on results. This candidate should be accustomed to partnering with digital marketing agencies to manage campaigns. Additionally, this role has the opportunity to work on supporting Kenneth Cole’s other digital marketing channels.
Skills and Requirements