The Digital Designer will assist with digital ad campaigns, email marketing and asset creation for web and social media. The ideal candidate will have experience in photo Art Direction, Concepting and presentation skills.
Execute day-to-day design and production of digital creative assets for webpages, emails, social media, and online advertising
Creating design layouts and type styling on a campaign to campaign basis while adhering to Kenneth Cole Brand standards
Design and develop social media assets and content, support interactive campaigns including mobile apps, micro-sites, advertising and other digital projects with an eye to keep designs on brand and elevated
Execute design and usability updates of existing web-based applications and platforms
Ensure continuity in visual messaging across all digital channels
Collaborate, create and pitch concepts for seasonal campaigns.
Art Direct Ecommerce photography shoots.
Skills and Requirements
Bachelor Degree in the field of Advertising/Marketing, Arts, Fashion, Design,
Photography and/or equivalent professional experience
3+ years’ experience as a digital/web designer in an agency, studio, fashion brand or retail company
Have a keen eye for clean design and execute tactical direction both flawlessly and efficiently
Possess knowledge of interaction design, user-centered experience design, brand development, digital marketing and the creative process
Have a working knowledge of both digital and print advertising in all facets and stages of development
Proficient in Adobe Suite, as well as Keynote and have strong type and layout skills
Should have basic knowledge of post-production and retouching processes
Must have a strong eye for typography, color and layout
Fashion advertising background is a big plus as well as marketing experience with in-store, digital/web and consumer facing multi-media
Solid understanding of web and mobile standards, including responsive design and usability
Understanding of art directing and editing digital photos and videos HTML5, CSS, 3D and Motion design experience is a plus